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Create a Twitter profile for your business

Stephanie Daniels

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It’s important to establish your brand and business presence on Twitter. First impressions count, and your profile is your chance to make a lasting, positive one. Each element of your profile should accurately reflect your brand’s purpose and values, and persuade a potential customer to follow you.

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Use Pinned Tweet

This is what you want your followers to focus on — your biggest, latest news.

It’s ok if you have the same focus for several months in a row (e.g. if you’re raising money over a six-month period, then the same Tweet will do), but you should check in each month and ask yourself if you have a more pressing message to highlight. This can be:
• Your ongoing sale or promotion. Start promoting and teasing it a few days in advance to stir up buzz.
• Your latest product launch. Reinforce the excitement and keep the momentum going.
• A cause or charity you’re supporting. Showcase your company’s latest humanitarian efforts and show how you give back to the community.
To pin a Tweet, simply click the down arrow at the top-right corner of the Tweet and select “Pin to your profile”.

Twitter can help you boost brand metrics across the marketing funnel.

With millions of daily users, Twitter can be a powerful tool to raise awareness about your business, engage with customers and develop leads. Learn More?

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